Tag Archives: architecture

The Gruen Transfer: How Shopping Malls Disorient Visitors

Shopping malls, much like casinos, are purposely designed to create a disorienting experience for visitors, leading them to lose track of time and location within the complex. This sensation is known as the Gruen Transfer, named after Victor Gruen, an Austrian architect who disapproved of such manipulative tactics. The Gruen Transfer is achieved through various… Read More »