Frito-Lay invested $30 million annually in a team of 500 experts to create the perfect combination of texture, fragrance, and mouthfeel in Cheetos, leading to their addictiveness and popularity. Source
Frito-Lay invested $30 million annually in a team of 500 experts to create the perfect combination of texture, fragrance, and mouthfeel in Cheetos, leading to their addictiveness and popularity. Source